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Mission – “To bring the viewer into the action”
This Side Up Productions has been involved with innovative camera technologies since its inception in 1994. The company has continued to develop and perfect the ultralight aerial FlyCam following its incredible debut in February 1998 during the Papal Visit to Mexico City.
Pat Hally, the founder and president of This Side Up Productions originally worked with inventor Garrett Brown to develop the tracking camera systems used in the 1996 Summer Olympics in Atlanta (see www.Garrettcam.com). Conceived soon after the Atlanta Games as a high-speed point-to-point flyer combining the best features of Garrett's ground and aerial systems, FlyCam entered the television history books with that 500 foot flight over the Pope mobile and has since drawn raves for super-close, super dynamic coverage of sporting events and concerts on five continents. FlyCam has flown over ice-skating, hockey, soccer, basketball, tennis, football, Nascar, Formula I, Summer X, Winter X and five venues at the Sydney Olympics.
FlyCam is changing the way we watch sports in the 21st century and This Side Up Productions has its sights set on a variety of upcoming special events that will continue to bring the viewer into the action.
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